Chief Content Officer

Drumroll Impressions

June 2021 - Now

In my role as Chief Content Officer, my responsibilities are as thus:

– Copywriting for Emails, Websites, and Social Media
– Scriptwriting for Audio and Visual media productions (Television, Radio, Podcasts, Documentaries etc.)
– Drafting & Design of Business Presentations and Company Profiles
– Writing for Blogs and Drafting Press Releases for businesses
– Creating Content Strategies and Schedules for businesses; regarding their digital platforms

In my role, I have worked for companies such as Mikano Foods, Afrimedical, Innovative Environmental Managers, Celpha Resources Limited, Maxi Specialist Eye & ENT Clinics, The Winning Edge, DSE Schools, The Ajoke Ayisat Afolabi Foundation, and various others.

Corporate Affairs & Communication Coordinator

Red Star Express Plc

June 2017 - May 2021

Red Star Express Plc is one of Nigeria’s foremost logistics solutions providers. Listed on the Nigerian Stock Exchange since 2007.

In my role as Corporate Affairs & Communication Coordinator, my responsibilities were as follows:
– Interfaced with associations and Chambers of Commerce to coordinate Company’s participation in programmes and initiatives
– Evaluated sponsorship opportunities and recommended relevant avenues for management approvals
– Produced newsletters, emails and social media campaigns to efficiently disseminate information to customers and internal staff
– Responded to digital media inquiries surrounding company operations, developments, updates, offers, products and services
– Employed the use of relevant social media influencers to amplify Company updates and developments
– Worked closely with heads of company divisions to develop market strategies that are uniquely designed for their business needs and objectives.
– Content development and review for Company Website and other digital platforms
– Worked with media agencies to disseminate timely updates to the press (both online and print) about Company updates and developments
– Produced a documentary to mark the Company’s 25th Anniversary in 2017 (Scripting and Conceptualization)
– Conducted customer satisfaction research to gauge customer feedback on Company, products & services, and delivery performances
– Drafted Company profile and business proposals for clients (where necessary)

Marketing Associate

ADVANTAGE

October 2016 - February 2017

ADVANTAGE is a consortium of 6 different marketing agencies specializing in Experiential Marketing, Branding & Creative Design, Content Development & Production, Event Management, Retail Trade and Distribution, and Digital Marketing.

In my role as a Marketing Associate, my responsibilities were as follows:
– Preparing project plans and schedules for each agency under the consortium
– Content Development and Creation for the websites of all agencies under the consortium
– Successfully launched the AppStar platform (a mobile application creation platform) through a uniquely designed media parlay with tech writers and editors
– Drafted proposals for clients (prospective & current) for all agencies under the consortium
– Conducted Market Research to aid proposals for all agencies under the consortium
– Created scripts and concepts for audio-visual content that was produced

During my time here, I worked on various projects for different clients; including Etisalat (now9Mobile), Airtel Nigeria and Coca-Cola.

Client Service Executive

Maverick Equinox Limited

February 2014 - October 2016

Maverick Equinox Limited is a marketing agency specializing in Experiential Marketing, Event Management, Brand Management and Market Research.

My responsibilities were as follows:
– Drafting of Campaign Proposals; for both Online/Digital & Offline Campaigns
– Copywriting for articles, websites and social media
– Preparation of Campaign Project Timelines and Schedules
– Preparation of Campaign Reports to clients
– Relationship Management with key client personnel to ensure continuous business relationship
– Conducted Market Research for information that formed the basis of our Campaign Proposals
– Worked with several vendors required for each campaign aspect (event, roadshow, press conference, social media amplification etc.)

In my time there, I worked on successful campaigns for foremost Nigerian companies such as Union Bank of Nigeria, Samsung Nigeria, Ovaltine and Ariston.