Profile of Tomekha McCarthy

Tomekha McCarthy Copywriter
7 years experience 0 projects worked USA
150.00$ /hr 0$ earned
Blog WritingBrand ConsultingContent MarketingmarketingWriting

I am an artist whose art most frequently chooses to manifest in the form of words woven to create unmistakeable and undeniable impact, like a web woven by a spider.

When translated to the work I do in brand development, social media and content marketing, the result is brilliantly told stories that transcend the realm of “selling” to create brand experiences that grip, move and motivate audiences beyond the purchasing of a product.

Over my 7 years as a creative serving two of the most noted advertising agencies in Jamaica, I found love in the arms of the strategic thinking and brand positioning elements that live at the heart of every successful brand’s success story, and this now puts me in a unique position to merge my creative and strategic minds to establish one-of-a-kind brands and conceptualize campaigns that resonate with a prescribed target audience.

Work History (0)

  • There are no activities yet.

Work Experiences

  • Independent Creative Consultant

    The Limners and Bards Ltd

    April 2018 - October 2018

    Providing specialized copywriting services in the niche areas of email, digital and direct marketing to a major national bank.

  • Senior Copwriter

    The Limners and Bards Ltd

    May 2017 - March 2018

    Conceptualizing and producing 360 advertising campaigns and marketing materials for above-the-line (TV, Radio, Print), outdoor, below-the-line, direct mail and digital/online & social media for a range of clients including:

    – national banks
    – major fast food chains
    – major appliance dealers
    – major retail distributors and manufacturers
    – major gambling bodies
    – plus more!

  • (Acting) Creative Director

    OGM Integrated Communications Ltd

    June 2016 - April 2017

    Managing & Mentoring Junior Copywriters

    Conceptualizing and producing 360 advertising campaigns and marketing materials for above-the-line (TV, Radio, Print), outdoor, below-the-line, direct mail and digital/online & social media for a range of clients including:

    – national banks
    – credit unions
    – government ministries and agencies
    – major fast food chains
    – private lending institutions
    – automotive dealers
    – plus more!

  • Copywriter

    OGM Integrated Communications Ltd.

    October 2011 - December 2015

    Conceptualizing and producing 360 advertising campaigns and marketing materials for above-the-line (TV, Radio, Print), outdoor, below-the-line, and digital/online & social media for a range of clients including:

    – national banks
    – credit unions
    – government ministries and agencies
    – major fast food chains
    – private lending institutions
    – major automotive dealers
    – plus more!

Education

  • B.A. Media and Communication

    The University of the West Indies, Jamaica (CARIMAC)

    September 2008 - September 2011