Website Management

• Ensure website is full optimized for search engines using Google Analytics to drive sales and optimize KPIs, maintain site presentation, add content to website as needed
• Knowledgeable in e-commerce store management, updating and maintenance of the corporate and e-commerce website content 
• Assist in digital marketing campaigns and work with management on new ideas using digital marketing to drive the business forward

Content Marketing & Analysis (Social Media Channels)

• Manage/monitors all social media channels and answers online inquiries
• Work with management team to create content for the website and social media channels
• Creating content graphics contributing to social media engagement and online brand awareness
• Measuring success of website pages, posts, social media efforts
• Gather details for electronic e-mail blasts / newsletters and maintaining email lists