Mike Capetanakis is the principal of MCDM Strategic Direct Marketing which designs, implements, and facilitates marketing tests and campaigns. He is a hands-on manager who specializes in building market/brand presence and growth in competitive marketplace by retaining existing and attracting new customers, creating/launching new products and building customer databases. He has consistently exceeded goals, is well tested in revising, igniting and expanding existing business markets and successful in capitalizing on new sales and marketing opportunities through leadership, analysis and effective relationship development with application selling and customer relationship management. He exceeds at producing leads from Online and Offline media channels using his experience, copy & creative design expertise. His Email Drip copy has proven to increase customer retention by 25-50%. 

At Net Marketing Alliance/Trump Institute, whom he joined after selling his company- Success Publishing Group; publishers of Compton’s Encyclopedia. He managed their $50 million marketing budget to produce 800,000 affluent leads for the Donald Trump, David Bach & Duchess of York/ Sarah Ferguson financial education seminar brands. He was responsible for producing leads from all Multi-Media channels: mailing 100 million pieces/year, buying DRTV/radio time, Space ads, creating their Email promotions and Websites. The results of his lead acquisition program and strategic development of the Women’s Financial Conference increased sales by 150% from $80 million to over $200 million. 

He moved to Chicago and joined Encyclopaedia Britannica to manage their Mail Order profit center as their youngest Vice President. He created many new club and loyalty marketing programs, including the Sesame Street catalog, which produced millions in sales with high profit margins while reducing fulfillment costs. Subsequently as the Compton’s brand was sold to The Tribune Company/The Learning Company, he moved with the Compton’s brand which led to his buying the company brand. As President of Success Publishing Group, he published Compton’s for several years before he sold the company back to EB.

He began his direct marketing career over 30 years ago with Columbia House Record Club, a division of CBS. For the next several years, his career expanded at Grolier Enterprises – Disney’s largest licensee in US, culminating in his being appointed their youngest Executive Vice President and Officer. He was responsible for developing and implementing group sales of tens of millions of dollars with significant profit contributions from club, continuity & loyalty programs. At Grolier, he worked with many licensors including Dr. Seuss/Random House, Charles Schulz, Jacques Cousteau, Price, Stern and Sloan and others.

Mr. Capetanakis has been a DMA Echo Award judge for many years, a past speaker at DMA conventions and was a past member of the board of directors for the Advertising Mail Marketing Association. He holds an MBA and a BS from Long Island University. 

   Here is link to his website:

   http://www.mcdminc.com

   708.565.2681