Dynamic marketing professional with over 14 years of experience driving innovative strategies in B2B and B2C markets across diverse industries, including FMCG, beverages, and health. 

Combining a strong background in Consumer psychology with expertise in trade marketing, digital strategies, and multichannel campaigns, I specialize in transforming consumer insights into actionable business results.

Skilled in brand strategy development, ATL/BTL execution, A&P budget management, and P&L optimization, I bring a global perspective to marketing leadership.