Assistant VP - Corporate Marketing

Maxicare Healthcare Corporation (Largest HMO in PH)

March 2018 - February 2019

Overall in charge of the marketing efforts of the corporate division of the organization which is more than
80% of the PhP 13 billion business (2018). Develops corporate and healthcare provider market share growth strategies and large-scale, multi-sponsor marketing initiatives to ensure attainment of business unit objectives; increased brand recognition; and enhanced market position. Directly accountable to high level stakeholders of the corporation. Nationwide marketing operations services, applications, to- be- opened facilities and the existing 10 Maxicare-owned clinics (three of which are closed-circuit high- tech
clinics), nine helpdesks; branding of the head Office located in Salcedo, Makati and nine Satellite offices.

Key Achievements
Enabled major system transitions within the organization, successfully launched and sustained the attention for new product lines and facilities as evidenced by multimedia presence and high foot traffic in the facilities.
Revamped the corporate communication strategies and channels by opening new Data Privacy compliant remarketing initiatives which immediately led to a 20% increase in direct email engagement.
Specifically assigned to work on several special projects tasked by the Chairman and President.

Marketing Head

Centuria Medical Makati (Largest Outpatient Medical Facility in PH)

August 2019 - February 2023

Leads and implements all corporate and consumer marketing activities from digital campaigns to advertising and creative projects. Develops and sustains relationships with key stakeholders both locally and from abroad to ensure continued client growth and tenant retention. Sees through plans from start to finish to fortify a young brand, guarantee patient and stakeholder satisfaction, and future-proof the business.

Also in charge of healthcare operations and new business projects (site expansion and additional products/services) primarily in coping with the pandemic and now as part of the 10-year growth plan.

Key Achievements
Recognized as Century Properties’ Employee of the Year in 2021 (Management Level) for significant financial contributions and utmost dedication to the job even at the height of the pandemic (groupwide citation).
Ran the largest new business initiative of the organization in 2020-2021 that was recognized as the sole other income that even outweighed the performance of other business units.
Established the Century Properties Group vaccination program from ground up in partnership with Makati City Health and the Department of Health. Secured all necessary licenses and permits ahead of other private organizations.
Co-headed the first expansion of the brand and locked in commitments from brand partners all within a quarter.

Strategic Partnerships Manager/Group Lead (HMO & Corporate)

Metro Pacific Health

March 2023 - April 2024

Co-leads all new business development strategies for the 22 hospitals with emphasis on HMO and Corporate partnerships. Initiates exploratory meetings, sharing of data and proposal generation for every new lead. Sees through all activities leading to launch, establishes the metrics and monitors the business impact of each project.

Key Achievements
Tapped the top 3 HMOs which drives 80% of the HMO business. This is now running with established model programs and a toolkit for easy replication.
Initiated the first health loan solution program together with Maya to provide access to easy payment assistance.
Piloted the first multi-million contract for the Corporate business and saw results beginning the first month.