Profile of Femilyn Mesina

Femilyn Mesina Virtual Assistant with Retail Sales and Marketing Experience
12 years experience 0 projects worked Philippines
12.00$ /hr 0$ earned
accountingAdobe PhotoshopBanner Ad DesignBrand ConsultingBrochure DesignContent MarketingInternet ResearchLabel and Package DesignmarketingMicrosoft PowerPointPhoto EditingSalesVirtual Assistant

almost 10 years experience in sales, marketing, e-commerce, B2B, logistics and inventory, documentation, invoicing, product sourcing, product and business development, costing and profitability analysis. Intermediate skills in microsoft office and Adobe photoshop available for hire. Posted rate is negotiable.

Work History (0)

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Work Experiences

  • Procurement and Retail Support Manager

    Maui Investments LLC

    February 2017 - August 2018

    1. Administrative
    Directly reports to the GM / VP for retail store related concerns / Coordinates with the retail staff from time to time and liaise with the main office all their inquiries and store related concerns / Prepares delivery notes, quotations, sales invoices / Set-up appointment with clients and suppliers /Answer phone calls/ Receive deliveries
    2. Marketing / Design
    In-charge for layout designs retail merchandise for key accounts using Photoshop / Creates Company and brand profiles, product catalogues/ Creates store hoardings and window panel designs / Manages store online store through Shopify / Enhances images use for the online store / Manage the images and descriptions for online content
    3. Sales / Merchandising / Retail
    Manage consignment accounts which generates monthly sales / Prepares stocks and documentation for delivery / Store visit for merchandising / manages the store Vend (Retail POS) account system update/ Creates CSV files for all the store items / in charge for all the product inquiry of retail items
    4. Procurement /Buying / Accounting
    Directly communicate with suppliers for sourcing swimwear and related items/ Negotiate prices and finalize order quantity / Coordinates delivery / Stock Count / Inventory monitoring / Retail Costing / Profitability Analysis/ Sale Prices and Promotions Scheme
    5. Logistics and Inventory
    Stock Count/ Stock Receiving / Inventory Monitoring/ Deliveries

  • Sales and Marketing Manager

    Nur Trading LLC

    August 2013 - February 2017

    1. Product Development/Sourcing/Buying
    Attend Sourcing Fairs in Hong Kong/ Product Creation for Eswara Statement Bracelets / Responsible for acquiring and developing a new brand for the company / In charge of acquiring manufacturers for the new brand, handling price negotiation, production details, sampling and lead time / Handling all minor and major details of which includes coordinating it to the manufacturer to assure quality and requirement are being met/ Product sampling/ POP production
    2. Marketing
    Supervise and monitor social media accounts for Sublime Boutique including post boosting and content management / Sales promotions / Supervise merchandiser with visual merchandising for all the accounts / Create marketing material designs and merchandising display stands /Online store revisions and marketing update / Product photoshoot
    3. Sales
    Directly coordinates with company’s key account retailers to get new orders and monthly stock replenishments. Account retailers includes; Atlantis, House of Fraser, Namshi.com, Emirates, Emaar Retail, Salam Stores, Tips and Toes, Yas Waterworld, Wild Wadi. Kidzania, Fashion Boutiques like Be You Boutique, Leto Beachwear, Boom and Mellow. To name a few. / Recommend promotions and formulate enticing pricing schemes and incentives with key accounts / Coordinate with General Manager to open new accounts and develop other brands with existing accounts. / Monthly sales reports / Monthly sales invoices, sales returns and credit notes / Payment collection / Seasonal promotions and sales incentives / Monitor product sales on other online store accounts / Product Selection
    4. Inventory and Logistics
    Stock reconciliation report / delivery and returned notes, documentation / Follow up Local Purchase Order(LPO) approval / Coordinates store inventory / Prepare monthly stock replenishment and purchase orders

  • Marketing and Sales Coordinator

    Sublime Trading

    October 2012 - July 2013

    1. Marketing
    a. Online store revisions and product update
    b. Supervise and monitor social media accounts for Sublime Boutique

    2. Sales
    a. Consolidate monthly sales report for all the accounts
    b. Reconciliation of pending reports
    c. Coordinate promotions and incentives

    3. Inventory and Logistics
    a. Stock reconciliation report
    b. Monitors all delivery and returned notes
    c. Follow up Local Purchase Order(LPO) approval
    f. Coordinates store inventory
    g. Prepare monthly stock replenishment and purchase orders

  • Product Development Officer

    Continental Sales Inc.

    November 2010 - October 2012

    Continental Sales Inc. (CSI) is a member of the LKG Group of Companies, engaged in the distribution of household appliances and holds the Philippine distributorship rights of MARKES OF CANADA, HAIER and MIDEA Appliances-China’s leading appliance manufacturer.

    1. Marketing and Product Development
    a. Handles Haier, Midea and Markes of Canada white line products and kitchen appliances
    and other potential joint ventures
    b. Supervised Sourcing Assistants and assist other PDO on their respective lines
    c. Pricing and Profitability Analysis
    d. Price Positioning
    e. Directly reports to the Chief Executive Officer (CEO) for the selling price recommendation
    of all product lineup
    and potential profit margin in coordination with the Sales and
    Marketing Group.
    f. Update price positioning, dealer and consumer promotions for all product line up
    g. Assist the CEO and other top executives during business meetings with suppliers
    h. Provides concepts for advertisements
    i. Attend International Sourcing Fairs
    1. Global Sources Fair (Hongkong)
    2. HKTDC (Hongkong)
    3. Canton Fair (Guangzhou,China)
    4. Shunde Expo (Shunde,China)
    5. Building and Construction Fairs (Shunde,China)
    6. LED Light Fairs (Shunde,China)
    j. Factory and office visits with our current and potential suppliers in Hongkong and China
    k. Inspection of ordered products before shipment to assure quality and correct specifications
    according the company guidelines
    l. Final recommendation to the CEO for the approval of selected products
    m. Finalize negotiation with selected products from current and potential suppliers in terms of :
    1. Freight on Board (FOB) prices
    2. Duties
    3. Marketing Support
    4. Overall product aesthetics and technical specifications
    5. Production lead time
    6. Delivery
    7. Payment

  • Product Development Coordinator

    Continental Sales Inc.

    July 2009 - November 2010

    Continental Sales Inc. (CSI) is a member of the LKG Group of Companies, engaged in the distribution of household appliances and holds the Philippine distributorship rights of MARKES OF CANADA, HAIER and MIDEA Appliances-China’s leading appliance manufacturer.

    1. Marketing and Product Development
    a. Handles Haier, Midea and Markes of Canada white line products and kitchen appliances
    b. Sourced out potential suppliers and products under assigned product category based on
    company guidelines
    c. Prepares product matrix and comparison for proposal
    d. Propose and recommends new products ( additional models or new line up) in coordination
    with the Sales and Marketing Department
    e. Pricing Analysis for new and existing products
    ● Proposed pricing
    ● Price change (mark up / mark down)
    ● Target pricing
    ● Discounting computation for selected dealers
    f. Monitors and update local price comparison for all assigned products
    g. Email and phone negotiations with suppliers for prices, specifications and all major details
    related to selected products and models.
    h. Update suppliers data bank, a list of all suppliers both existing and potential
    i. Prepares booth and factory visitation list for the CEO and Executives during their schedule
    trip to Hongkong, China, Taiwan or any other neighboring countries and International
    Sourcing Fairs

  • Sales and Product Coordinator

    QUICKSILVER INTERNATIONAL TRADING

    October 2007 - July 2009

    Quicksilver International Trading is engaged in distributing high quality game consoles and accessories nationwide with its own gaming station (Circuit City) located in major key cities in the Philippines.

    1. Sales
    a. Handle sales executives’ concerns and complaints
    b. Salary hold and release of contractual sales executives upon clearance

    2. Product coordination
    a. Product coordinator for all game consoles and accessories of two(2) key accounts: SM
    Appliances and Anson’s Marketing
    b. Monitor and maintain all the consigned stocks in all the branches of the two(2) accounts
    c. Monthly stock reconciliation report

  • Business and Sales Assistant

    Center for Pop Philippines

    March 2007 - July 2007

    1. Administrative
    a. Handling cash payment transactions from clients
    b. Petty cash custodian
    c. Recital Budget facilitator
    2. Events and Marketing
    a. Assist students during recitals and concerts
    b. Coordinates all necessary task for the preparation of the events
    c. Telemarketing and walkin
    inquiry promotion of services
    d. Provides possible concepts for recitals and concerts