Profile of Christadelle Realingo

Christadelle Realingo Experienced Market Researcher
11 years experience 0 projects worked Philippines
15.00$ /hr 0$ earned
marketing

Has more than 10 years combined experience in market research, marketing and media. Six (6) years of which was spent in Consumer (FMCG and Tobacco) and more than four (4) years in Healthcare. Prior to Research Hat, was a Senior Consultant of the Primary Intelligence team of IQVIA Solutions Philippines Inc. (formerly IMS Health Philippines Inc.) Mainly responsible for the end-to-end (proposal preparation to report generation) management of market research projects. Has also worked in Starcom Media as a media planner/buyer, PMFTC Inc. and Rebisco Group of Food Companies where initial experience in market research and marketing was acquired.

 

Expertise is on project management, analysis for both quantitative and qualitative studies including but not limited to UAI, Market Sizing, Product Tests, Concept Tests and Brand Health Trackers.

 

Holds a degree in Bachelor of Science Major in Statistics specializing in Management

at the University of the Philippines – Los Baños Laguna

Work History (0)

  • There are no activities yet.

Work Experiences

  • Research Analyst

    Rebisco Group of Food Companies

    May 2008 - May 2009

    Carry out duties to ensure organized implementation of surveys and on time delivery of outputs. Specific duties include:
    • Update Retail Audit questionnaire
    • Instruct / brief field interviewers on the project to be done
    • Back-check work done by field interviewers during actual implementation of survey
    • Data Cleaning and Processing of gathered data from surveys
    • Report Generation
    • Analysis of Data Generate

  • Product Assistant

    Rebisco Group of Food Companies

    May 2009 - January 2010

    Carry out duties to ensure excellent performance of brand in the market. Specific duties include:
    • Analysis of brand and company performance vs competitors in the market
    • Forecast brand/ company performance to be used in brand planning
    • Initiate activities that will further improve performance brand vs its competitors
    • Do fieldwork to check and be updated on the latest trends in the market and status
    of brands in trade outlets
    • Weekly and monthly report on brand/company performance

  • Sr. Research Analyst

    Rebisco Group of Food Companies

    January 2010 - June 2012

    Carry out duties to ensure organized implementation of surveys and on time delivery of outputs. Specific duties include:
    • Oversee and check work outputs of Jr. Research Analyst
    • Coordinate with clients regarding research requests
    • Coordinate with agency regarding manpower needed for survey study
    • Construct questionnaires that best suit requested projects
    • Instruct / brief field interviewers on the project to be done
    • Back-check work done by field interviewers during actual implementation of survey
    • Data Cleaning and Processing of gathered data from surveys • Report Writing •
    Facilitate Focus Group Discussions

  • Research Analyst

    PMFTC Inc.

    June 2012 - August 2013

    Carry out duties to ensure that retail audit and adhoc research requirements of internal clients are met – with quality and at the soonest time possible. Specific duties include:
    • Oversee and check work database submitted by Nielsen
    • Generate monthly and quarterly reports for internal stakeholders
    • Coordinate with research agencies regarding research requirements
    • Ensure that projects comply with the standards set by the company by thoroughly
    checking details and ensuring that it undergoes company processes (ie. approved
    by legal team)
    • Check adhoc deliverables submitted by research agencies prior to submission to
    research manager

  • Research Manager

    IQVIA Solutions Philippines Inc.

    December 2013 - October 2016

    Carry out duties to ensure that research requirements of clients are met and delivered on time. Specific duties include:
    • Proposal and research materials development
    • Briefing with suppliers regarding requirements of the study
    • Overseeing work of analysts and associate consultants to ensure that studies are
    executed with high quality
    • Conduct in-depth interviews among target respondents (physicians, other
    healthcare practitioners, government officials, patients/consumers, company
    executives)
    • Report generation and checking prior to submission to research head
    • Client presentations
    • Mentoring of analysts and associate consultants
    • Manage and address client queries and concerns

  • Sr. Research Manager

    IQVIA Solutions Philippines Inc.

    October 2016 - July 2018

    Carry out duties to ensure that research requirements of clients are met and delivered on time; Ensure timely deliveries to aid in achieving company’s financial targets. Specific duties include:
    • Aid research head in business development (go to client meetings to scope for
    possible research projects)
    • Proposal and research materials development
    • Briefing with suppliers regarding requirements of the study
    • Overseeing work of analysts, associate consultants and consultants to ensure that
    studies are executed with high quality
    • Conduct in-depth interviews among target respondents (physicians, other
    healthcare practitioners, government officials, patients/consumers, company
    executives)
    • Report generation and checking prior to submission to research head
    • Client presentations
    • Aid research head in tracking of deliverables to ensure quarterly and yearly
    company revenues are met
    • Mentoring of analysts, associate consultants and consultants
    • Manage and address client queries and concerns

Education

  • Bachelor of Science in Statistics

    University of the Philippines - Los Banos

    October 2003 - March 2008

    Majored in Statistics but with minor or specialization in Management