Team Lead, Media Buying, Performance & Optimization
Government
March 2022 -
Now
Manages work allocations, project timelines, financial tracking, and scope development.
Develops and fosters strong relationships within Cabinet Office, Premier’s Office, Ministries, and external vendors.
Reviews and creates concise and effective reports, presentations, briefing/decision notes, procurement briefs and business cases.
Establishes standard processes and templates to further streamline workflow.
Manages and oversees the execution and performance of social, search, display, and video advertising campaigns through the full campaign lifecycle, including client management, campaign set up, tagging, ad serving, campaign optimization and reporting
Proactively identifies opportunities for innovation that drive towards ministry’s marketing goals.