Profile of Ahmed Bucheeri

Ahmed Bucheeri PR & Marketing Professional
7 years experience 0 projects worked United Arab Emirates
20.00$ /hr 0$ earned
2D Animation2D Animators2D Design3D Animation3D Rigging3d-modelingActingAdobe After EffectsAdobe IllustrationAdobe IllustratorAdobe PhotoshopAffiliate MarketingAudio EditingAudio Post editingBlog WritingBrand ConsultingContent MarketingGoogle AdwordsmarketingMicrosoft PowerPointVideo EditingWeb DesignWriting

Born & raised in DXB, a Bahraini (GCC) national with 7+ years’ Dubai-based experience across sports & entertainment, tourism, retail, hospitality & tech sectors – capabilities include:

1) Ability to boost brand market share/share of voice via high impact digital strategies, using SEO, SEM, PPC, Social Media, & content/e-marketing tools.
2) Proven social media/influencer marketing strategies, backed with cost-saving methods in activations, with target audience penetration/+ sentiment.
3) Business growth planner, with focus on developing in-house tools/capabilities/teams, & PR efforts promoting public sentiment/loyalty towards brands.

Clients serviced & fostered relationships with:

(1) Dubai Festivals & Retail Establishment
(2) Four Seasons Hotels & Resorts,
(3) Fitness First
(4) tajawal
(5) Du
(6) Juventus Football Academy
(7) General Aviation Authority – KSA
(8) flynas
(9) Dubai Summer Surprises
(10) Dubai Food Festival
(11) Dubai Department of Tourism and Commerce Marketing (DTCM)
(12) Pepsico
(13) Albaik (KSA)
(14) Dana Al Alami jewelry
(15) Hysteria – Dubai Mall
(16) Dubai Shopping Festival
(17) National Housing Company – KSA
(18) Dubai Holding
(19) Ubisoft
(20) EA
(21) Microsoft
(22) LG
(23) Autodesk
(24) Qualcomm
(25) Omnia
(26) ESM sports academy Dubai
(27) CFT academy Dubai
(28) Juventus academy Dubai
(29) Dubai Motor Festival
(30) Coca Cola
(31) Emaar
(32) AZADEA Group 

Portfolio

Work History (0)

  • There are no activities yet.

Work Experiences

  • Senior Account Executive

    Hill + Knowlton Strategies

    August 2015 - February 2016

    – Prepared crisis management plans, with focus on how to boost sentiment and public image during and post-crisis.
    – Championed media relational efforts at local trade exhibitions such as ATM, and GITEX, for clients to arrange for media interview & speaking ops, with talking points prepared.
    – Drive client satisfaction & PR value in \’dead periods\’ via creative PRLs, and pro-active quarterly strategy plans.
    – Integrated email marketing techniques that help engage consumers, and covert into \’hungry for more\’ customers.
    – Achieved 45% quarterly growth in profitability for the agency via project partnerships & ad hoc paid services.
    – Developed aggressive online and social presence for clients that increased social word-of-mouth by 20% over 1 month, including preparing spokespeople for scheduled media appearances/interviews at campaign events, and live broadcasts.
    – Created & edited press releases, annual & tech reports, features, magazine articles, web content for leading publications on behalf of large-scale Fortune 500 clients, that in turn increase brand visibility and penetration by 30% over 2 months.
    – Established & implemented strategic, comprehensive and integrated quarterly PR plans for high-net worth technology industry clients such as LG, Autodesk and Qualcomm.
    – Improved global brand messaging accuracy in liaison with clients, influencing brand’s awareness among the media by 30% and ensuring distribution to related media outlets as well as helping maintain relationships as press liaison.
    – Facilitated trade events’ logistics in alignment with clients’ with rigorous community outreach and engagement plans (including secondment/product launch support/press conferences) at show and outside, increasing PR coverage by 40%.

  • Business Development & Marketing Manager

    District International

    February 2016 - July 2017

    – Led business expansion via fiscal management for branches/affiliates & kick-starting affiliate offices in regional markets.
    – Upgraded website landing page/experiential pop-ups to covert and retain visitors by 36% into returning clients.
    – Structured an in-house team to provide digital marketing and event solutions for clients, cutting vendor costs by 40%.
    – Optimized ROI for clients in event-based partnerships via engaging on-ground stunts & utilizing SM paid partnerships.
    – Increased clientele retention via techniques focused on high measures of satisfaction & strong active relationships.
    – Formed pro-active methods that cut time & cost by 40% for researching local market trends, new regulations, in-demand services, and the development of forecasts and quarterly economic reports.
    – Led new & existing client projects including the drafting of complex contract negotiations while liaising with internal legal counsel as needed.
    – Generated new sales opportunities by cultivating business partnerships with new large-scale clients and existing ones and via individualized account management.
    – Recruited, & developed a diverse business development team to enhance and refine customer/client relationships and satisfaction measures.
    – Spearheaded marketing & business development budget management, while providing appropriate level of resources to sales managers to achieve quarterly targets set.
    – Achieved 15% reduction in annual budget setting plans, by improved IT expenditures and reductions in consultant/agency contract deliverables/fees, and unnecessary admin expenditures.
    – Grew social page’ following by 20% by engaging community, followers, building a strong industry network, and curating/distributing valuable content based on a rigorous social plan.
    – Headed rebranding efforts in collaboration with internal colleagues & external partners on rebranding website, marketing collateral, and sales strategies resulting in increased brand awareness/visibility by 35%.

  • Brand Activation Specialist

    adidas

    August 2017 - January 2018

    – Formulated regional-relevant Sports Marketing (SpoMa) communication strategies and executions that elevate brand’s market share of voice in the Football, Running & Originals category.
    – Spearheaded all preparations and agency ops for FCWC 2017/2018 tournaments and brand grass-roots events (i.e. adidas Tango League).
    – Advised agencies of appropriate local content, for marketing collateral in emails/social media plans/ATL/BTL ops.
    – Revamped local intranet digi-hub for managing events, allowing for streamlined alignment across all departments.
    – Generated a consistently high share of voice (25%+), via experiential activations in-store backed with media plans.
    – Pioneered techniques, for agency procurement, tendering, and RFP matters, saving 25% in cost/time in process.
    – Successfully launched within the GCC, new football & running product category products that increased market-leadership share of voice for the brand gradually from 25 to 40% over 3 months.
    – Defined & tracked campaign effectiveness through online tools (i.e. tracking reach/audience penetration), and prepared reports and adjusted strategies accordingly.
    – Directed allocation of existing department funds, towards activating local trends/opportunities that increase local market share of voice in alignment with HQ colleagues’ strategic priorities.
    – Overhauled the selection & use of internal market analysis tools, ensuring more contemporary, cost and time-effective methods were used in the aim to understand more about competitor, consumer and local opportunities and trends.
    – Oversaw product management efforts, which included developing short-and long term marketing plans that addressed short-comings in previous campaigns with solutions/new ideas, and new market/distribution strategies in alignment with HQ colleagues to ensure we effective penetrate accordingly.

  • Specialist - Sports Marketing

    adidas

    January 2018 - January 2019

    – Strengthened brand asset portfolio via rigorous local & regional scouting efforts and signing/onboarding the best current and next generation players and athletes.
    – Facilitated strong relationships, grown from delivering contractual rights in full between the brand and partners including Football Federations, academies, and gyms.
    – Rolled out product marketing communication campaigns in sync with global market affiliates and in alignment with local SM plans created for brand assets.
    – Mediated promotional appearances of the brand’s contractual assets at high-footfall events & capitalized via detailed activation briefs that included KPI’s for paid digital media, social media, and PR opportunities.
    – Slashed brand contractual costs by negotiation fees and royalties, while ensuring and enhancement of services.
    – Transformed existing asset contracts & future templates into profitable agreements, based on cost-efficient deliverables expected from both parties, while adapting with local contract laws and complying with internal profit & loss guidelines.
    – Improved budget management, by introducing a unified method for expense logging reducing over-spending by 30%.
    – Designed e-marketing layouts integrating pop-ups in promotional & relational emails to databases of 200K shoppers.

Certification

  • Digital Marketing Track

    astrolabs

    May 2019 - June 2019

    Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
    Pull Marketing: SEM- PPC, Google Ads, setting up your first campaign, Adgroups and Keywords.
    Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
    Customer Retention: CRM, Newsletter, Segmentation and Automation. Drip campaigns and Chat bots.
    Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).
    Analytics: Using Google Analytics and Google Tag Manager to create dashboards and track goals
    Basic tracking and Analytics concepts (source/medium, grouping data)
    Tracking all channels (by UTM tagging url’s)
    Demographic and User Data
    To define Events, Goals and Ecommerce Transactions.
    To setup Conversion Funnels (with and without Enhanced Ecommerce Enabled).
    Create Custom Segments, Reports and Dashboards.
    Intelligence Events & Custom Alerts
    To tell a story with your data, by asking the right questions.
    Integration With Adwords, and other Social Media channels.
    Dimension Widening and Importing Cost Data
    Integration with Google Webmaster Tools, and Google Tag Manager
    Autoevent tracking with Google Tag Manager
    Cross Device Tracking.
    Automation with Google API and Excel.
    The Basics of Display Marketing
    Differences between CPC, CPM, CPA and CPV
    Ad networks and individual sites
    The 3 main ways to target on GDN (contextual, placements and demographics)
    Setting up your first display campaign
    Basics of placements, and affiliates
    Advertising on Youtube
    Basics of Facebook marketing
    Facebook, Instagram, Snapchat, LinkedIn and Twitter ads
    Levers used for higher reach and lower costs on Facebook
    Differences between Retargeting and Remarketing
    How to setup a remarketing campaign
    How to build a remarketing list on Google and Facebook
    Similar Lists on Facebook
    RLSA (Remarketing Lists Search Ads) on Google
    Setting up remarketing on Google Analytics
    The basics of SEM (Search Engine Marketing) and Pull Marketing
    Understanding pay-per-click advertising
    Understanding Adwords account structure & Adtypes
    Keyword Research
    Keyword match types
    Using negative keywords
    Keyword Planner Tool
    Budget Estimations
    Creating a new campaign, Setting up a new campaign
    Budget strategy
    Creating effective adgroups
    Keyword, ad text strategy, Bid strategy
    Understanding the AdWords auction
    Understanding and improving quality score
    Performance & Defining conversions
    Testing Ads and CPC optimization
    Tracking and Reporting
    Why Content Strategy
    Roles of Social Media Platforms
    Facebook/Twitter/Instagram Strategy
    Tone of Voice
    Posting Frequency
    Posting Times
    Scheduling & Automation
    Content Pillars
    Creatives Vs. Copy
    Brand Advocacy & Community Engagement
    Influencer Marketing
    Important Key Performance Indicators’
    Performance Review & Assessing Success
    Live and Real time content
    Influencer marketing
    List Building
    Use cases of successful list building campaigns
    Comparison of Popular Tools
    Types of email campaigns
    Marketing, Transactional, Welcome and Automated Emails.
    Setting up Automated emails and Drip Campaigns
    Retention tactics
    Content email strategies
    Basics of HTML coding for newsletters (practical coding session)
    Tools to test Subject Line and Click Rate
    Analytics (Google Analytics, Measuring Open Rate, CTR, Events & Goals)
    Drip campaigns, automation and triggers
    Working with Chatbots (using Many Chat) and Facebook Messenger Lists

Education

  • Bachelor of Arts in Marketing

    University of Chichester

    September 2009 - May 2012

  • Master of Arts in Public Relations

    Bournemouth University

    September 2012 - May 2013